Marketing is defined as activities, institutions, and processes for creating and communicating offerings that have value for clients, partners, and society at large. Maintaining a force of 205,000 personnel requires effort and incentives to get and keep Soldiers in uniform.
Heightened skills are nice but every organization must address the bottom line. Like it or not, progress and function is driven by the dollar.
Marksmanship programs were not invented as mere sporting pursuits. Following the Civil War, GEN George Wingate and others held shooting events to learn the best methods of small arms use, striving to promote and encourage rifle shooting on a scientific basis.
The USAR Shooting Team is a powerful force multiplier that enhances readiness and saves money while improving training and earning positive publicity.
My last active duty assignment as a small arms trainer took place at Fort Sill. While I was stationed there the post paper (The Cannoneer) published an article about a local active duty unit conducting internal small arms training.